Prio Running and Fitness Shoe - Men

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Runner's World “With its name straight from a physiology textbook, the Prio (from the term ‘proprioception’) is just the shoe you’ll want for better ‘awareness of body movement.’ …so you can focus on your stride…” – Runner’s World

Prio Running and Fitness Shoe - Men

£27.00 – £90.00

“Most comfortable thing I’ve ever put on my feet.” – Todd E.

Best selling Xero Shoes of all time
Lightweight, comfortable for-everything shoe
Perfect balance of comfort and protection

Prio - Men £27.00 – £90.00

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All sizes are UK sizes. We recommend ordering your usual size.

£27.00 – £90.00

5,000 mile sole
warranty

56,694
5-Star reviewers!

1,361,479+
Happy Customers

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Product Description
Sizing
Care
FAQs
Customer Reviews

Why you’ll love Prio.

The Prio is the most comfortable shoe for everything you do.

Whether you’re out on a run, trying out a new trail, hitting the gym, or toeing a slackline, you’ll love the Prio’s combination of freedom and protection.

Revel in the freedom of movement with a breathable design and lightweight construction.

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My go-to shoes for just about everything.
Andy P. USA, Verified Prio Mens Customer

See why real customers love Prio

This is awesome!

Super wide and spacious!

Extremely comfortable!

They are terrific!

We make shoes so comfortable, you'll forget they're even on.

Imagine you’ve just come home after a long day at work or on the trail. If you can’t wait to take your shoes off the moment you walk in the front door, you’ve been wearing the wrong shoes.

Life-Changing comfort and superior performance come from using your feet naturally.

That’s what Xero Shoes let you do.

Natural Fit. Natural Motion. Natural Feel.

Plus Xero Shoes are backed with a 5,000-mile sole warranty.

Prio for everything you do.

Protection

The Prio uses the same 5.5mm FeelTrue® rubber as our Z-Trek sandal, so you get great protection while still getting the ground feedback that your feet love. The optional 3mm insole lets you have more or less of a “barefoot feel” depending on your mood.

Lightweight

A men’s 8 is only 247 g each – you’ll barely notice you have them on.

Secure-feeling

Our Huarache sandal-inspired reflective heel and instep straps hold your foot securely – with or without socks – while keeping your toes free to move. Plus, the Prio is made from 100% vegan-friendly materials.

Get the full 360 on Prio.

See Prio in zoomable, rotatable 3D.

Check out these reviews from Prio wearers

Sizing

Men’s Sizing Tips

Based on statistics from the thousands of pairs of shoes sold across the world, we recommend ordering your usual size.

Free Exchanges!

Figuring out sizing is never easy. That’s why we also have FREE EXCHANGES. Most people find our size recommendation gives them a proper fit, but just in case, we have a free exchange program for all UK orders.

Size Conversion

For Men looking to buy the Women’s version because it is narrower – the conversion rate is 1 times, e.g. a Men’s 7 is a Women’s 8.

UK Sizes	EU Sizes	US Sizes
5.5	39.5	6.5
6	40	7
6.5	40.5	7.5
7	41	8
7.5	41.5	8.5
8	42	9
8.5	42.5	9.5
9	43	10
9.5	43.5	10.5
10	44	11
10.5	44.5	11.5
11	45	12
11.5	45.5	12.5
12	46	13
13	47	14
14	48	15

Caring for your Xero Shoes

To clean your Xero Shoes, hand wash with warm water, mild soap and allow them to air dry.
We do not recommend putting your Xeros in the washing machine or dryer.

FAQs

Prio

What can I do in the Prio?

Practically anything. The Prio is our first “performance” shoe.

It’s great for road running, light trail running, walking, hiking, working out, Crossfit, biking, and slacklining… it’s obviously up to you. Once you get them on, I’m sure you’ll do things we never thought of (and we want to see pictures of that!).

Put on your Prio and Live Life Feet First!

What do I do with those straps on the Prio?

I’ll admit, this is one of my favourite things about the Prio.

The huarache-sandal-inspired heel strap can be used to hold your heel and ankle in place. Pull the straps through the ankle holes in the sole, and then lock them in place with the laces.

The instep straps can be used to secure your instep, which can free up your toes and forefoot to relax and function better. Use the laces to tighten or loosen them to your liking.

Is the Prio Waterproof?

It’s not. But the breathable mesh upper should help it dry quickly if you get them wet.

How do I find my Prio Size?

Shoe sizing, especially online, is not a perfect process. That’s why we have an exchange policy.
For US/EU sizing, there’s a conversion chart at the bottom of the Prio product description.

The Prio fit true to size. We recommend going with your usual athletic shoe size.

Also, the Prio is wider than conventional running shoes.

Sizing for a shoe is different than a sandal, so if you own one of our sandals, that doesn’t mean you’ll pick the same size in the Prio, so use the measuring info if you can.

Keep in mind, though, that because the foot is three-dimensional, any two-dimensional measuring tool, such as a ruler or Brannock device®, can only approximate your true shoe size. Manufacturers model their shoes on different foot shapes, which is why you might be a 6 in one brand and a 7 in another.

If your foot is really narrow and smaller than a men’s 5.5, you may want to check out the “women’s” Prio. The conversion between men’s and women’s is 1, so a men’s 5.5 is the same as a narrower women’s 6.5.

Policies

How do I send a gift certificate?

After you purchase a gift certificate, you’ll be able to enter an email address for the recipient.

You could email it to yourself and forward it at a later time if you like.

You can also take the Gift Certificate code and send it to the recipient.

What’s your return policy?

Please go to Xero Shoes Return Policy page to learn about our 45-day return policy.

Customer Reviews

4.8 Based on 7,065 Reviews

5 ★

86%

6042

4 ★

640

3 ★

199

2 ★

1 ★

Customer Photos

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04/23/2025

Richard M.

Perfect for dancing

I discovered Xero footwear via sandals, which obviously don't have insoles. I tried the Prio shoes with and without their insoles, and decided to use the insoles. I feel I could walk for hours in them, but I haven't had the need to, yet. I have worn them for dancing (modern jive) and they're perfect.

04/20/2025

Sergei P.

Ok, but too narrow for a true barefoot feel

It’s a good shoe, feel substantially better put together than cheaper options. But the toe box is too narrow for my liking, it’s more of a cucumber than pizza shape.

04/19/2025

Mike C.

Good quality, immediately comfy.

I've been after minimal shoes for a nunber of years and ordered them sent back a pair of top end Vivo shoes which were more than twice the price. In retrospect, Zero shoes are just as capable for me and perfectly comfortable. I wanted some shoes for Calisthenics workouts int he Gym 2-3 times a week. I wasn't interested in looks and deliberately went for white for that classic gym look (I would have gone for faded black if I was planning on wearing outing the gym, as they look smart!). Overall, I'm very happy with the price and an curious about other styles. Maybe I'll treat myself to a flashy Vivo pair, but for most occasions I'll be looking at Zero or others. I also appreciate the more personable approach to marketing and the Circle emails aren't too regular. I found the last one interesting and watched a video featuring one of the founders.

04/15/2025

Jay M.

Prio

They are a fantastic pair of shoes although they aren't breathable your feet will sweat in them they will take you though all types of terrain without issues

01/31/2025

Joshua H.

Durability and improvements

Comfortable, hard wearing sole. Too spacious so I have to tighten laces substantially, lace side restraints wore through in less than a year. Brilliant warranty, Xero stuck to there advertisement and Replaced worn out shoes. can be slippy in cold and wet. Improvements: reduce shoe upper padding to be very thin like a sock, slightly softer rubber sole to increase traction, larger gaps between rubber grips to aid in periods of off road running, make upper a much more snug fit, these adaptations would also allow them to be rolled up and packed away neatly for random runs. Contour sole slightly to fit more to the foot shape, use a breathable waterproof membrane for upper with elasticity. More stylish and sleek, more like competitors trainer designs (simple coloured prints or gradients in bright and dark colours. The shoes currently are great! this would make them exceptional.