Xero Shoes Announces Michael Pao as New Chief Product Officer

Xero Shoes Announces Michael Pao as New Chief Product Officer, as Dennis Driscoll Retires After 44 Years 

Broomfield, CO (September 12, 2023) –  Xero Shoes announces Michael Pao as its Chief Product Officer, replacing industry veteran Dennis Driscoll, who retired after 44 years. Pao has worked in footwear marketing and management for global brands including Hummel, Adidas, PUMA, Crocs, Clarks, and most recently, Timberland. 

Pao will expand and innovate Xero Shoes’ “foot first” designs into new categories based on his extensive knowledge and experience in casual and performance footwear. He’s worked across the globe with various brands, leading cross-functional teams and developing product strategies to expand categories and reach new consumers. Prior to his career in product, Pao played soccer professionally across Asia. 

“The speed at which Xero Shoes has grown over the past four years proves how relevant natural movement and foot-first design has become,” says Pao. “Our choice of footwear has become essential parts of the health equation: style, comfort, and wellness are all equally important. I look forward to using my experience as an athlete and my industry knowledge to grow the business and further innovate into new categories. I am convinced that once consumers experience the comfort and benefits of our “foot first” designs, they will come back for more.”

“We’re excited to welcome Michael to the  Xero Shoes team,” says CEO and co-founder Steven Sashen. “His experience and perspective will  take the brand to the next level, innovating and elevating the natural footwear experience.”

Xero Shoes experienced significant growth in the US and Europe, as net revenue increased by 45 percent to reach $48.7 million in 2022. This growth was mainly driven by the expansion of the brand’s footwear offerings. Pao has recently joined the team at a pivotal moment and will play an important role in expanding the brand’s popular product franchises, such as the Prio, HFS, and Dillon. Additionally, Pao looks to forge unexpected partnerships and collaborations to attract more customers to Xero Shoes.

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