Massachusetts-based podiatrist Dr. Alissa Kuizinas has more than a medical perspective on footwear. She struggled with foot discomfort for years. With each step she took, her big toe would jam against the inside of her shoes – “even with my ‘good shoes’ on,” she recalls. The $133 billion shoe industry has footwear specialized for […]
@kalihikes tests out the Xero Shoes Ridgeway for a rainy day hike with her pup. Waterproof boots. Warm, dry feet. No worries about blisters. And a storm rolling in. Does it get any better? Try the Ridgeway Combine the allure of retro style with cutting-edge barefoot-friendly technology, and you get the Ridgeway – a hiking boot […]
Comfort Redefined: Xero Shoes Launches Trendsetting New Styles Spring/Summer Collection Features Outdoor and Casual Lifestyle Shoes, Boots and Sandals Broomfield, CO (March 13, 2024) – Xero Shoes, a trailblazer in barefoot footwear, announces the launch of the Spring/Summer ‘24 collection focusing on comfort and foot-first design. While high-end brands are now designing luxury, low-profile footwear […]
Erwan Le Corre Provides 4 Techniques to Help Optimize Natural Movement In a world where our lives are increasingly sedentary, finding our way back to the basics of movement is not just refreshing—it’s essential. Erwan Le Corre founded MovNat, a physical education and fitness method for real-world physical capability. Erwan shares a video series featuring […]
In the past few years, “recovery” has become a buzzword, as the need to take care of our well-being is paramount, whether you’re an athlete, a parent, an executive, or simply someone who appreciates comfort. Any product or service that helps us cope with daily stressors is now considered a form of “recovery.” We often […]
More Barefoot Shoes on Xero Shoes UK Website Broomfield, CO (21 November 2023) – Xero Shoes, a worldwide barefoot brand, launches the new XeroShoes.co.uk with a broader selection of styles and colours for UK consumers. XeroShoes.co.uk was soft-launched in May with dedicated customer support, and the new website adds multiple new styles for casual wear, […]
Xero Shoes founders Steven Sashen and Lena Phoenix were recently featured on the immensely popular NPR podcast and radio show How I Build This, hosted by Guy Raz. How I Built This dives deep into the origin stories of iconic brands, sharing how visionary entrepreneurs weather the trials and failures on the road to success. Six years […]
Written by: Alexa Lampasona, PR Manager at Xero Shoes Alexa handles media relations and press for Xero Shoes. If you found Xero Shoes in a magazine, online article, TV segment, chances are Alexa made that happen! Alexa lives and breathes Xero Shoes, wearing them for running, hiking, walking the dog, hanging around town (in Boise, where […]
Xero Shoes Announces Michael Pao as New Chief Product Officer, as Dennis Driscoll Retires After 44 Years Broomfield, CO (September 12, 2023) – Xero Shoes announces Michael Pao as its Chief Product Officer, replacing industry veteran Dennis Driscoll, who retired after 44 years. Pao has worked in footwear marketing and management for global brands including […]
Xero Shoes Partners with Team Novo Nordisk through 2024 Barefoot-inspired Footwear Benefits both Athletes and Staff (Broomfield, CO) August 8, 2023 – The world’s first all-diabetes professional cycling team, Team Novo Nordisk, has partnered with Xero Shoes as their official off-bike footwear. Cyclists wear rigid sport-specific shoes while riding, but off the bike comfortable footwear […]
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